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Principles and Practices

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Nonprofit organizations should have thoughtful, intentional systems for general communications, marketing and media relations in order to promote and advance mission achievement. Internal communications help to motivate, inform, and counsel employees and volunteers of nonprofits and to set the stage for external communications. External communication helps to attract and retail constituents and to raise public consciousness, understanding, and commitment to the organization. Working with the media is a necessary part of effectively communicating an organization's mission to the general public, donors, volunteers and policymakers.

Developing a Brand Guide

A brand guide is your rulebook, the essential go to reference when trying to figure out how to use a logo, what colors you need to use in the top corner of your conference handouts, or brochure. It will help you communicate your message and your brand effectively, and professionally.

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Social Media Post Generation and Scheduling Worksheet

Having a social media presence is critical for nonprofit organizations, but what do you do when you can't think of something to post? This worksheet will help you think outside the box to generate engaging social media posts. Use page one to jot down ideas in each of the categories. Assign your favorite ideas to a day on page two. Scheduling-Document.pdf

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Sample Media Advisory

Media advisories (hardcopy or electronic) are designed to encourage the media to attend and actively cover an event. View this sample media advisory directly from the Michigan Nonprofit Management Manual, a comprehensive hands-on guide for nonprofit organizations. MNA-Sample-Media-Advisory.pdf

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Sample Media Release

Nonprofits do great work and help many people but often this effort goes unnoticed. Communicating these great works is almost as important as doing the work. View this sample media release for help in communicating your organization’s great works. This sample comes directly from the Michigan Nonprofit Management Manual, a comprehensive hands-on guide for nonprofit organizations.  MNA-Sample-Media-Release.pdf

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